Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Eau Claire Chrysler Dodge Jeep Ram · Eau Claire, WI · VIN: 1C6PJTAG4TL178299

Negotiation Guide

Opening Offer

$51,598

Fair Price

$53,098

Walk Away Above

$55,097

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,386

Est. Invoice$53,098

Holdback$1,713

MSRP (Sticker)$57,095

Asking Price$57,095

Markup$0

Dealer Margin on This Car$5,710

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$2,201

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,345 → $57,095(+$2,750)

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