Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Bryden Motors Inc · Beloit, WI · VIN: 1C6PJTAG4TL173006

Negotiation Guide

Opening Offer

$51,808

Fair Price

$53,308

Walk Away Above

$55,314

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,588

Est. Invoice$53,308

Holdback$1,720

MSRP (Sticker)$57,320

Asking Price$57,320

Markup$0

Dealer Margin on This Car$5,732

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$1,468

Avg Markup (Gladiator)-$200

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,570 → $57,320(+$2,750)

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