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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Imperial Valley Chrysler Dodge Jeep Ram · Imperial, CA · VIN: 1C6PJTAG4TL170946
Negotiation Guide
Opening Offer
$50,143
Fair Price
$51,643
Walk Away Above
$53,586
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,977
Est. Invoice$51,643
Holdback$1,666
MSRP (Sticker)$55,530
Asking Price$55,530
Markup$0
Dealer Margin on This Car$5,553
Percentile100% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory185 vehicles
Avg Markup (All Models)-$991
Avg Markup (Gladiator)-$306
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jul 1, 2026$52,780 → $55,530(+$2,750)
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