Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Cross Motors Corporation · Louisville, KY · VIN: 1C6PJTAG3TL175197

Negotiation Guide

Opening Offer

$49,018

Fair Price

$50,518

Walk Away Above

$52,419

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,888

Est. Invoice$50,518

Holdback$1,630

MSRP (Sticker)$54,320

Asking Price$54,320

Markup$0

Dealer Margin on This Car$5,432

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory191 vehicles

Avg Markup (All Models)-$181

Avg Markup (Gladiator)-$39

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$51,570 → $54,320(+$2,750)

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