Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Opelika Chrysler Dodge Jeep Ram · Opelika, AL · VIN: 1C6PJTAG2TL186689

Negotiation Guide

Opening Offer

$50,227

Fair Price

$51,727

Walk Away Above

$53,673

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$50,058

Est. Invoice$51,727

Holdback$1,669

MSRP (Sticker)$55,620

Asking Price$55,620

Markup$0

Dealer Margin on This Car$5,562

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory293 vehicles

Avg Markup (All Models)-$2,176

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$52,870 → $55,620(+$2,750)

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