Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Swanty's Chrysler Dodge Jeep · Bullhead City, AZ · VIN: 1C6PJTAG2TL177801

Negotiation Guide

Opening Offer

$49,627

Fair Price

$51,127

Walk Away Above

$53,051

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,478

Est. Invoice$51,127

Holdback (est.)$1,649

MSRP (Sticker)$54,975

Asking Price$54,975

Markup$0

Est. Dealer Margin on This Car$5,498

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory19 vehicles

Avg Markup (All Models)-$1,026

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$52,225 → $54,975(+$2,750)

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