Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Lithia Chrysler Dodge Jeep Ram FIAT of Tri-Cities · Kennewick, WA · VIN: 1C6PJTAG1TL174324

Negotiation Guide

Opening Offer

$53,942

Fair Price

$55,442

Walk Away Above

$57,528

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,654

Est. Invoice$55,442

Holdback$1,788

MSRP (Sticker)$59,615

Asking Price$59,615

Markup$0

Dealer Margin on This Car$5,962

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)-$857

Avg Markup (Gladiator)-$217

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$56,865 → $59,615(+$2,750)

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