Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Kunes Country Auto Group of Macomb, Inc. · Macomb, IL · VIN: 1C6PJTAG1TL173190

Negotiation Guide

Opening Offer

$52,761

Fair Price

$54,261

Walk Away Above

$56,303

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,511

Est. Invoice$54,261

Holdback$1,750

MSRP (Sticker)$58,345

Asking Price$58,345

Markup$0

Dealer Margin on This Car$5,835

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$1,258

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$55,595 → $58,345(+$2,750)

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