Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Vass Chrysler Dodge Jeep Ram · Owensboro, KY · VIN: 1C6PJTAG1TL171892

Negotiation Guide

Opening Offer

$51,687

Fair Price

$53,187

Walk Away Above

$55,188

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,471

Est. Invoice$53,187

Holdback$1,716

MSRP (Sticker)$57,190

Asking Price$57,190

Markup$0

Dealer Margin on This Car$5,719

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$1,314

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,440 → $57,190(+$2,750)

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