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Deal Sheet: 2026 Gladiator WILLYS '41 4X4
Lithia Chrysler Dodge Jeep Ram FIAT of Tri-Cities · Kennewick, WA · VIN: 1C6PJTAG0TL191017
Negotiation Guide
Opening Offer
$56,281
Fair Price
$57,781
Walk Away Above
$59,955
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$55,917
Est. Invoice$57,781
Holdback$1,864
MSRP (Sticker)$62,130
Asking Price$62,130
Markup$0
Dealer Margin on This Car$6,213
Percentile100% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)-$857
Avg Markup (Gladiator)-$217
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jul 1, 2026$59,380 → $62,130(+$2,750)
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