Deal Sheet: 2026 Gladiator WILLYS '41 4X4

Ed Morse Chrysler Dodge Jeep Ram North · Kewanee, IL · VIN: 1C6PJTAG0TL188926

Negotiation Guide

Opening Offer

$51,710

Fair Price

$53,210

Walk Away Above

$55,212

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,494

Est. Invoice$53,210

Holdback$1,716

MSRP (Sticker)$57,215

Asking Price$57,215

Markup$0

Dealer Margin on This Car$5,722

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,491

Avg Markup (Gladiator)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,465 → $57,215(+$2,750)

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