Deal Sheet: 2026 Grand Wagoneer UPLAND 4X4

Walt Massey CDJR Inc · Lucedale, MS · VIN: 1C4SJVAP3TS196877

Negotiation Guide

Opening Offer

$74,515

Fair Price

$76,015

Walk Away Above

$76,048

• Recent buyers paid ~$65 below MSRP

Price Breakdown

Est. Dealer Cost$68,472

Est. Invoice$70,754

Holdback (est.)$2,282

MSRP (Sticker)$76,080

Asking Price$76,080

Markup$0

Est. Dealer Margin on This Car$7,608

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold300

Avg Markup-$65

Median Markup$0

Best Deal-$500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$4,910

Avg Markup (Grand Wagoneer)-$375

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$4,332

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