Deal Sheet: 2026 Grand Wagoneer UPLAND 4X4

Cecil Atkission Motors Inc · Uvalde, TX · VIN: 1C4SJVAP3TS196507

Negotiation Guide

Opening Offer

$73,885

Fair Price

$75,385

Walk Away Above

$75,620

• Recent buyers paid ~$65 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,270

Est. Invoice$70,545

Holdback (est.)$2,276

MSRP (Sticker)$75,855

Asking Price$75,855

Markup$0

Est. Dealer Margin on This Car$7,586

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold300

Avg Markup-$65

Median Markup$0

Best Deal-$500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$4,851

Avg Markup (Grand Wagoneer)-$375

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$4,205

Price History

Jul 1, 2026$77,650 → $78,650(+$1,000)

Jul 4, 2026$78,650 → $77,650(-$1,000)

Jul 8, 2026$77,650 → $78,650(+$1,000)

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