Deal Sheet: 2026 Grand Wagoneer UPLAND 4X4

Ram Country Del Rio · Del Rio, TX · VIN: 1C4SJVAP3TS157299

Negotiation Guide

Opening Offer

$73,318

Fair Price

$74,818

Walk Away Above

$75,052

• Recent buyers paid ~$65 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,757

Est. Invoice$70,015

Holdback (est.)$2,259

MSRP (Sticker)$75,285

Asking Price$75,285

Markup$0

Est. Dealer Margin on This Car$7,529

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold300

Avg Markup-$65

Median Markup$0

Best Deal-$500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)-$4,720

Avg Markup (Grand Wagoneer)-$346

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,769

Price History

Jul 1, 2026$77,080 → $78,080(+$1,000)

Jul 4, 2026$78,080 → $77,080(-$1,000)

Jul 8, 2026$77,080 → $78,080(+$1,000)

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