Deal Sheet: 2026 Grand Wagoneer UPLAND 4X4

V & H Automotive, Inc · Marshfield, WI · VIN: 1C4SJVAP2TS167256

Negotiation Guide

Opening Offer

$73,112

Fair Price

$74,612

Walk Away Above

$74,836

• Recent buyers paid ~$61 below MSRP
• Sitting 47 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,554

Est. Invoice$69,806

Holdback (est.)$2,252

MSRP (Sticker)$75,060

Asking Price$75,060

Markup$0

Est. Dealer Margin on This Car$7,506

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold321

Avg Markup-$61

Median Markup$0

Best Deal-$500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)-$4,222

Avg Markup (Grand Wagoneer)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,188

Price History

Jul 8, 2026$77,855 → $77,355(-$500)

Aug 6, 2026$74,560 → $75,060(+$500)

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