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Deal Sheet: 2025 Wrangler 4-DOOR RUBICON 392

Tanner Motors · Brainerd, MN · VIN: 1C4RJXSJ2SW626832

Negotiation Guide

Opening Offer
$96,909
Fair Price
$98,409
Walk Away Above
$102,494
  • No recent sold data — targeting invoice price
  • Sitting 45 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$95,922
Est. Invoice$99,119
Holdback (est.)$3,197
MSRP (Sticker)$106,580
Asking Price$106,580
Markup$0
Est. Dealer Margin on This Car$10,658
Percentile100% of inventory is priced lower
Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold33
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days

Dealer Profile

Inventory79 vehicles
Avg Markup (All Models)-$5,080
Avg Markup (Wrangler)-$2,000
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$5,563