Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Lee Dodge Chrysler Jeep Ram · Westbrook, ME · VIN: 1C4RJXFNXTW334974

Negotiation Guide

Opening Offer

$59,266

Fair Price

$60,766

Walk Away Above

$62,378

• Recent buyers paid ~$3,224 below MSRP

Price Breakdown

Est. Dealer Cost$57,591

Est. Invoice$59,511

Holdback (est.)$1,920

MSRP (Sticker)$63,990

Asking Price$60,990

Markup-$3,000

Est. Dealer Margin on This Car$3,399

Percentile98% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory238 vehicles

Avg Markup (All Models)-$4,305

Avg Markup (Wrangler)-$2,760

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,407

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