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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Valley Chrysler Dodge Jeep Ram of Columbus · Pataskala, OH · VIN: 1C4RJXFNXTW308326

Negotiation Guide

Opening Offer
$54,275
Fair Price
$55,775
Walk Away Above
$57,545
  • Recent buyers paid ~$3,224 below MSRP
  • Sitting 46 days (avg 30) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,384
Est. Invoice$55,163
Holdback (est.)$1,779
MSRP (Sticker)$59,315
Asking Price$56,315
Markup-$3,000
Est. Dealer Margin on This Car$2,932
Percentile98% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days

Dealer Profile

Inventory128 vehicles
Avg Markup (All Models)-$3,896
Avg Markup (Wrangler)-$2,450
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$4,171

Price History

Jul 1, 2026$59,810$61,310(+$1,500)
Jul 4, 2026$61,310$58,310(-$3,000)