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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Ed Voyles Chrysler Jeep Dodge · Marietta, GA · VIN: 1C4RJXFNXTW294458
Negotiation Guide
Opening Offer
$58,412
Fair Price
$59,912
Walk Away Above
$61,694
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,128
Est. Invoice$59,032
Holdback (est.)$1,904
MSRP (Sticker)$63,475
Asking Price$60,475
Markup-$3,000
Est. Dealer Margin on This Car$3,348
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$4,288
Avg Markup (Wrangler)-$3,225
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,641
Price History
Jul 1, 2026$63,970 → $65,470(+$1,500)
Jul 4, 2026$65,470 → $62,470(-$3,000)
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