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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Price Chrysler Dodge Jeep Ram · Floresville, TX · VIN: 1C4RJXFNXTW273190
Negotiation Guide
Opening Offer
$62,418
Fair Price
$63,918
Walk Away Above
$65,722
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,773
Est. Invoice$62,798
Holdback (est.)$2,026
MSRP (Sticker)$67,525
Asking Price$64,525
Markup-$3,000
Est. Dealer Margin on This Car$3,753
Percentile98% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)-$4,479
Avg Markup (Wrangler)-$2,731
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$4,997
Price History
Jul 1, 2026$68,020 → $69,520(+$1,500)
Jul 4, 2026$69,520 → $66,520(-$3,000)
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