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Deal Sheet: 2025 Wrangler 4-DOOR RUBICON
Spirit Chrysler Dodge Jeep Ram · Lubbock, TX · VIN: 1C4RJXFNXSW628017
Negotiation Guide
Opening Offer
$67,971
Fair Price
$69,471
Walk Away Above
$71,278
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$65,777
Est. Invoice$67,969
Holdback (est.)$2,193
MSRP (Sticker)$73,085
Asking Price$73,085
Markup$0
Est. Dealer Margin on This Car$7,309
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory195 vehicles
Avg Markup (All Models)-$4,356
Avg Markup (Wrangler)-$2,646
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$3,873
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