Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Autonation Chrysler Dodge Jeep Ram South Columbus · Columbus, GA · VIN: 1C4RJXFN6SW629195

Negotiation Guide

Opening Offer

$60,750

Fair Price

$62,250

Walk Away Above

$64,037

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$59,243

Est. Invoice$61,217

Holdback (est.)$1,975

MSRP (Sticker)$65,825

Asking Price$65,825

Markup$0

Est. Dealer Margin on This Car$6,583

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$3,836

Avg Markup (Wrangler)-$2,063

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$4,247

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