Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Singing River Chrysler Dodge Jeep Ram FIAT · Florence, AL · VIN: 1C4RJXFN4TW334792

Negotiation Guide

Opening Offer

$62,291

Fair Price

$63,791

Walk Away Above

$65,403

• Recent buyers paid ~$3,224 below MSRP

Price Breakdown

Est. Dealer Cost$60,314

Est. Invoice$62,324

Holdback (est.)$2,010

MSRP (Sticker)$67,015

Asking Price$64,015

Markup-$3,000

Est. Dealer Margin on This Car$3,702

Percentile98% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory94 vehicles

Avg Markup (All Models)-$3,831

Avg Markup (Wrangler)-$2,763

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$3,967

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