Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Laredo Dodge Chrysler Jeep · Laredo, TX · VIN: 1C4RJXFG5SW645910

Negotiation Guide

Opening Offer

$60,526

Fair Price

$62,026

Walk Away Above

$63,813

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$59,040

Est. Invoice$61,008

Holdback (est.)$1,968

MSRP (Sticker)$65,600

Asking Price$65,600

Markup$0

Est. Dealer Margin on This Car$6,560

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory166 vehicles

Avg Markup (All Models)-$4,345

Avg Markup (Wrangler)-$2,318

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,468

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