Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Tallassee Chrysler Dodge Jeep Ram · Tallassee, AL · VIN: 1C4RJXFG1SW557095

Negotiation Guide

Opening Offer

$66,967

Fair Price

$68,467

Walk Away Above

$70,271

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$64,868

Est. Invoice$67,030

Holdback (est.)$2,162

MSRP (Sticker)$72,075

Asking Price$72,075

Markup$0

Est. Dealer Margin on This Car$7,208

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$4,036

Avg Markup (Wrangler)-$2,750

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$3,105

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