Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Speck Chrysler Jeep Dodge Ram · Sunnyside, WA · VIN: 1C4PJXFNXTW332682

Negotiation Guide

Opening Offer

$60,196

Fair Price

$61,696

Walk Away Above

$63,308

• Recent buyers paid ~$3,224 below MSRP

Price Breakdown

Est. Dealer Cost$58,428

Est. Invoice$60,376

Holdback (est.)$1,948

MSRP (Sticker)$64,920

Asking Price$61,920

Markup-$3,000

Est. Dealer Margin on This Car$3,492

Percentile98% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$4,443

Avg Markup (Wrangler)-$2,625

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,620

Price History

Jul 11, 2026$59,925 → $61,920(+$1,995)

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