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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Elkins Chrysler Dodge Jeep Ram · Elkins, WV · VIN: 1C4PJXFNXTW302730
Negotiation Guide
Opening Offer
$52,852
Fair Price
$54,352
Walk Away Above
$56,119
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,097
Est. Invoice$53,833
Holdback (est.)$1,737
MSRP (Sticker)$57,885
Asking Price$54,885
Markup-$3,000
Est. Dealer Margin on This Car$2,789
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$3,620
Avg Markup (Wrangler)-$2,767
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$3,183
Price History
Jul 1, 2026$58,380 → $59,880(+$1,500)
Jul 4, 2026$59,880 → $56,880(-$3,000)
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