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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
CDJR of Columbia · Columbia, MO · VIN: 1C4PJXFNXTW292152
Negotiation Guide
Opening Offer
$55,185
Fair Price
$56,685
Walk Away Above
$58,457
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,207
Est. Invoice$56,014
Holdback (est.)$1,807
MSRP (Sticker)$60,230
Asking Price$57,230
Markup-$3,000
Est. Dealer Margin on This Car$3,023
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)-$3,571
Avg Markup (Wrangler)-$4,216
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$4,233
Price History
Jul 1, 2026$60,725 → $62,225(+$1,500)
Jul 4, 2026$62,225 → $59,225(-$3,000)
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