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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Heartland Chrysler Dodge Jeep Ram · Excelsior Springs, MO · VIN: 1C4PJXFNXTW285329

Negotiation Guide

Opening Offer
$53,175
Fair Price
$54,675
Walk Away Above
$56,445
  • Recent buyers paid ~$3,229 below MSRP
  • Sitting 46 days (avg 30) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,394
Est. Invoice$54,140
Holdback (est.)$1,746
MSRP (Sticker)$58,215
Asking Price$55,215
Markup-$3,000
Est. Dealer Margin on This Car$2,822
Percentile98% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1230
Avg Markup-$3,229
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days

Dealer Profile

Inventory136 vehicles
Avg Markup (All Models)-$4,873
Avg Markup (Wrangler)-$3,375
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$5,134

Price History

Jul 1, 2026$58,710$60,210(+$1,500)
Jul 4, 2026$60,210$57,210(-$3,000)