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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Smith Haven Chrysler Jeep Dodge · Saint James, NY · VIN: 1C4PJXFNXTW278543
Negotiation Guide
Opening Offer
$53,241
Fair Price
$54,741
Walk Away Above
$56,355
- • Recent buyers paid ~$3,229 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,173
Est. Invoice$53,912
Holdback (est.)$1,739
MSRP (Sticker)$57,970
Asking Price$54,970
Markup-$3,000
Est. Dealer Margin on This Car$2,797
Percentile98% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold1230
Avg Markup-$3,229
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory537 vehicles
Avg Markup (All Models)-$3,758
Avg Markup (Wrangler)-$2,919
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$3,553
Price History
Jul 1, 2026$58,465 → $59,965(+$1,500)
Jul 4, 2026$59,965 → $56,965(-$3,000)
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