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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Autonation Chrysler Dodge Jeep Ram North Richland Hills · North Richland Hills, TX · VIN: 1C4PJXFNXTW276985
Negotiation Guide
Opening Offer
$54,573
Fair Price
$56,073
Walk Away Above
$57,844
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,654
Est. Invoice$55,442
Holdback (est.)$1,788
MSRP (Sticker)$59,615
Asking Price$56,615
Markup-$3,000
Est. Dealer Margin on This Car$2,962
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory480 vehicles
Avg Markup (All Models)-$5,111
Avg Markup (Wrangler)-$3,465
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,955
Price History
Jul 1, 2026$60,110 → $61,610(+$1,500)
Jul 4, 2026$61,610 → $58,610(-$3,000)
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