Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Mount Pleasant Chrysler Dodge Jeep Ram · Mt Pleasant, SC · VIN: 1C4PJXFNXTW233070

Negotiation Guide

Opening Offer

$56,438

Fair Price

$57,938

Walk Away Above

$59,716

• Recent buyers paid ~$3,229 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,346

Est. Invoice$57,190

Holdback (est.)$1,845

MSRP (Sticker)$61,495

Asking Price$58,495

Markup-$3,000

Est. Dealer Margin on This Car$3,150

Percentile98% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1230

Avg Markup-$3,229

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)-$3,409

Avg Markup (Wrangler)-$3,093

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$4,612

Price History

Jul 1, 2026$61,990 → $63,490(+$1,500)

Jul 4, 2026$63,490 → $60,490(-$3,000)

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