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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Sam Leman Chrysler Jeep Dodge · Bloomington, IL · VIN: 1C4PJXFNXTW200084
Negotiation Guide
Opening Offer
$52,221
Fair Price
$53,721
Walk Away Above
$55,485
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,525
Est. Invoice$53,243
Holdback (est.)$1,718
MSRP (Sticker)$57,250
Asking Price$54,250
Markup-$3,000
Est. Dealer Margin on This Car$2,725
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory164 vehicles
Avg Markup (All Models)-$4,024
Avg Markup (Wrangler)-$3,250
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$4,471
Price History
Jul 1, 2026$57,745 → $59,245(+$1,500)
Jul 4, 2026$59,245 → $56,245(-$3,000)
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