Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Carter County Dodge-Chry-Jeep LLC · Ardmore, OK · VIN: 1C4PJXFNXTW200053

Negotiation Guide

Opening Offer

$52,409

Fair Price

$53,909

Walk Away Above

$55,677

• Recent buyers paid ~$3,229 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,701

Est. Invoice$53,424

Holdback (est.)$1,723

MSRP (Sticker)$57,445

Asking Price$54,445

Markup-$3,000

Est. Dealer Margin on This Car$2,745

Percentile98% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1230

Avg Markup-$3,229

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory154 vehicles

Avg Markup (All Models)-$4,146

Avg Markup (Wrangler)-$3,675

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,366

Price History

Jul 1, 2026$57,940 → $59,440(+$1,500)

Jul 4, 2026$59,440 → $56,440(-$3,000)

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