Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Castle Rock Chrysler Dodge Jeep Ram · Castle Rock, CO · VIN: 1C4PJXFNXTW200036

Negotiation Guide

Opening Offer

$56,189

Fair Price

$57,689

Walk Away Above

$59,465

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,116

Est. Invoice$56,953

Holdback (est.)$1,837

MSRP (Sticker)$61,240

Asking Price$58,240

Markup-$3,000

Est. Dealer Margin on This Car$3,124

Percentile98% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory361 vehicles

Avg Markup (All Models)-$4,906

Avg Markup (Wrangler)-$3,633

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$5,034

Price History

Jul 1, 2026$61,735 → $63,235(+$1,500)

Jul 4, 2026$63,235 → $60,235(-$3,000)

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