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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Richland Chrysler Jeep Dodge Ram · Roswell, NM · VIN: 1C4PJXFNXTW200022
Negotiation Guide
Opening Offer
$56,781
Fair Price
$58,281
Walk Away Above
$60,058
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,652
Est. Invoice$57,507
Holdback (est.)$1,855
MSRP (Sticker)$61,835
Asking Price$58,835
Markup-$3,000
Est. Dealer Margin on This Car$3,184
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$4,812
Avg Markup (Wrangler)-$3,479
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$5,455
Price History
Jul 1, 2026$62,330 → $63,830(+$1,500)
Jul 4, 2026$63,830 → $60,830(-$3,000)
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