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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Richland Chrysler Jeep Dodge Ram · Roswell, NM · VIN: 1C4PJXFNXTW200019
Negotiation Guide
Opening Offer
$54,135
Fair Price
$55,635
Walk Away Above
$57,405
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,258
Est. Invoice$55,033
Holdback (est.)$1,775
MSRP (Sticker)$59,175
Asking Price$56,175
Markup-$3,000
Est. Dealer Margin on This Car$2,918
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$4,812
Avg Markup (Wrangler)-$3,479
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$5,455
Price History
Jul 1, 2026$59,670 → $61,170(+$1,500)
Jul 4, 2026$61,170 → $58,170(-$3,000)
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