← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Morehart Murphy Regional Auto Center · Durango, CO · VIN: 1C4PJXFNXTW199941
Negotiation Guide
Opening Offer
$54,553
Fair Price
$56,053
Walk Away Above
$57,834
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,654
Est. Invoice$55,442
Holdback (est.)$1,788
MSRP (Sticker)$59,615
Asking Price$56,615
Markup-$3,000
Est. Dealer Margin on This Car$2,962
Percentile98% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$3,996
Avg Markup (Wrangler)-$3,696
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$3,238
Price History
Jul 1, 2026$60,110 → $61,610(+$1,500)
Jul 4, 2026$61,610 → $58,610(-$3,000)
Cheaper Wrangler 4-DOOR RUBICON Inventory
Sarchione Chrysler Dodge Jeep RamDalton, OH
-$9,250$61,18047d
Elizabethton Chrysler Dodge Jeep RamElizabethton, TN
-$9,250$64,34047d
Helms Motor Co IncLexington, TN
-$9,250$62,52547d
Beaman Chrysler Dodge Jeep Ram FIATMurfreesboro, TN
-$8,250$60,03547d
Autonation Chrysler Dodge Jeep Ram North Fort WorthFort Worth, TX
-$8,000$64,42547d
Autonation Chrysler Dodge Jeep Ram North Fort WorthFort Worth, TX
-$8,000$64,42547d
Eaton Chrysler Dodge Jeep RamHouston, MS
-$8,000$65,60047d
Autonation Chrysler Dodge Jeep Ram North Fort WorthFort Worth, TX
-$8,000$64,42547d
Molle Chrysler Dodge Jeep RamBelton, MO
-$8,000$65,33047d
Tomball Dodge Chrysler JeepTomball, TX
-$8,000$61,81047d