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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Suncoast Chrysler Jeep Dodge Ram · Seminole, FL · VIN: 1C4PJXFNXTW199759
Negotiation Guide
Opening Offer
$51,903
Fair Price
$53,403
Walk Away Above
$55,177
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,255
Est. Invoice$52,964
Holdback (est.)$1,709
MSRP (Sticker)$56,950
Asking Price$53,950
Markup-$3,000
Est. Dealer Margin on This Car$2,695
Percentile98% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory210 vehicles
Avg Markup (All Models)-$4,257
Avg Markup (Wrangler)-$3,561
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$3,969
Price History
Jul 1, 2026$57,445 → $58,945(+$1,500)
Jul 4, 2026$58,945 → $55,945(-$3,000)
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