← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Starr Motors Incorporated · Suffolk, VA · VIN: 1C4PJXFNXTW186753
Negotiation Guide
Opening Offer
$49,376
Fair Price
$50,876
Walk Away Above
$52,633
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,951
Est. Invoice$50,583
Holdback (est.)$1,632
MSRP (Sticker)$54,390
Asking Price$51,390
Markup-$3,000
Est. Dealer Margin on This Car$2,439
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$4,388
Avg Markup (Wrangler)-$3,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$3,969
Price History
Jul 1, 2026$54,885 → $56,385(+$1,500)
Jul 4, 2026$56,385 → $53,385(-$3,000)
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