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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Bob Sight Chrysler Dodge Jeep Ram · Lawrence, KS · VIN: 1C4PJXFNXTW186641

Negotiation Guide

Opening Offer
$51,654
Fair Price
$53,154
Walk Away Above
$54,917
  • Recent buyers paid ~$3,224 below MSRP
  • Sitting 46 days (avg 30) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,012
Est. Invoice$52,712
Holdback (est.)$1,700
MSRP (Sticker)$56,680
Asking Price$53,680
Markup-$3,000
Est. Dealer Margin on This Car$2,668
Percentile98% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days

Dealer Profile

Inventory97 vehicles
Avg Markup (All Models)-$4,514
Avg Markup (Wrangler)-$3,917
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$5,024

Price History

Jul 1, 2026$57,175$58,675(+$1,500)
Jul 4, 2026$58,675$55,675(-$3,000)