Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Ottawa Chrysler Dodge Jeep Ram · Ottawa, IL · VIN: 1C4PJXFN9SW655930

Negotiation Guide

Opening Offer

$59,356

Fair Price

$60,856

Walk Away Above

$62,470

• Recent buyers paid ~$3,229 below MSRP

Price Breakdown

Est. Dealer Cost$57,677

Est. Invoice$59,599

Holdback (est.)$1,923

MSRP (Sticker)$64,085

Asking Price$64,085

Markup$0

Est. Dealer Margin on This Car$6,409

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1230

Avg Markup-$3,229

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$4,785

Avg Markup (Wrangler)-$2,786

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,659

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