Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Brady Chrysler Dodge Jeep Ram · Bessemer, AL · VIN: 1C4PJXFN9SW568349

Negotiation Guide

Opening Offer

$54,593

Fair Price

$56,093

Walk Away Above

$57,874

• Recent buyers paid ~$3,224 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$53,690

Est. Invoice$55,479

Holdback (est.)$1,790

MSRP (Sticker)$59,655

Asking Price$59,655

Markup$0

Est. Dealer Margin on This Car$5,966

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$4,071

Avg Markup (Wrangler)-$5,025

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,367

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