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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Morehart Murphy Regional Auto Center · Durango, CO · VIN: 1C4PJXFN8TW199954
Negotiation Guide
Opening Offer
$55,562
Fair Price
$57,062
Walk Away Above
$58,839
- • Recent buyers paid ~$3,229 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,554
Est. Invoice$56,372
Holdback (est.)$1,818
MSRP (Sticker)$60,615
Asking Price$57,615
Markup-$3,000
Est. Dealer Margin on This Car$3,062
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1230
Avg Markup-$3,229
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$3,996
Avg Markup (Wrangler)-$3,696
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$3,238
Price History
Jul 1, 2026$61,110 → $62,610(+$1,500)
Jul 4, 2026$62,610 → $59,610(-$3,000)
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