Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Key CDJR of Newcastle · Newcastle, ME · VIN: 1C4PJXFN7TW200043

Negotiation Guide

Opening Offer

$58,301

Fair Price

$59,801

Walk Away Above

$61,413

• Recent buyers paid ~$3,224 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,723

Est. Invoice$58,613

Holdback (est.)$1,891

MSRP (Sticker)$63,025

Asking Price$60,025

Markup-$3,000

Est. Dealer Margin on This Car$3,303

Percentile98% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$4,559

Avg Markup (Wrangler)-$3,650

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$3,931

Price History

Jul 4, 2026$65,020 → $62,020(-$3,000)

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