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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Abernethy Chry-Jeep-Dodge Inc · Lincolnton, NC · VIN: 1C4PJXFN6TW200051
Negotiation Guide
Opening Offer
$53,121
Fair Price
$54,621
Walk Away Above
$56,388
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,340
Est. Invoice$54,084
Holdback (est.)$1,745
MSRP (Sticker)$58,155
Asking Price$55,155
Markup-$3,000
Est. Dealer Margin on This Car$2,816
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$4,226
Avg Markup (Wrangler)-$2,917
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$5,288
Price History
Jul 1, 2026$58,650 → $60,150(+$1,500)
Jul 4, 2026$60,150 → $57,150(-$3,000)
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