Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Goldy Chrysler Dodge Jeep Ram · Huntington, WV · VIN: 1C4PJXFN5TW324831

Negotiation Guide

Opening Offer

$52,791

Fair Price

$54,291

Walk Away Above

$55,905

• Recent buyers paid ~$3,229 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,768

Est. Invoice$53,494

Holdback (est.)$1,726

MSRP (Sticker)$57,520

Asking Price$54,520

Markup-$3,000

Est. Dealer Margin on This Car$2,752

Percentile98% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1230

Avg Markup-$3,229

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory176 vehicles

Avg Markup (All Models)-$3,735

Avg Markup (Wrangler)-$3,220

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$5,433

Price History

Jul 1, 2026$58,015 → $59,515(+$1,500)

Jul 4, 2026$59,515 → $56,515(-$3,000)

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