← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Lakeshore Chrysler, Dodge, Jeep, Ram of Picayune · Picayune, MS · VIN: 1C4PJXFN4TW200033
Negotiation Guide
Opening Offer
$51,540
Fair Price
$53,040
Walk Away Above
$54,813
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,927
Est. Invoice$52,624
Holdback (est.)$1,698
MSRP (Sticker)$56,585
Asking Price$53,585
Markup-$3,000
Est. Dealer Margin on This Car$2,659
Percentile98% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory92 vehicles
Avg Markup (All Models)-$5,166
Avg Markup (Wrangler)-$2,625
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$5,969
Price History
Jul 1, 2026$57,080 → $58,580(+$1,500)
Jul 4, 2026$58,580 → $55,580(-$3,000)
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