Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Ilderton Dodge Chrysler Jeep Ram FIAT · High Point, NC · VIN: 1C4PJXFN4SW650506

Negotiation Guide

Opening Offer

$56,652

Fair Price

$58,152

Walk Away Above

$59,928

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$55,535

Est. Invoice$57,386

Holdback (est.)$1,851

MSRP (Sticker)$61,705

Asking Price$61,705

Markup$0

Est. Dealer Margin on This Car$6,171

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$3,826

Avg Markup (Wrangler)-$3,533

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,078

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