Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Mike Perry Motor Company · Nacogdoches, TX · VIN: 1C4PJXFN3TW200024

Negotiation Guide

Opening Offer

$55,518

Fair Price

$57,018

Walk Away Above

$58,791

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,509

Est. Invoice$56,325

Holdback (est.)$1,817

MSRP (Sticker)$60,565

Asking Price$57,565

Markup-$3,000

Est. Dealer Margin on This Car$3,057

Percentile98% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$4,519

Avg Markup (Wrangler)-$3,450

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$5,319

Price History

Jul 1, 2026$61,060 → $62,560(+$1,500)

Jul 4, 2026$62,560 → $59,560(-$3,000)

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